Digital Direction – Final Show 2020
Royal College of Art’s MA in Digital Direction was established in 2017 as part of the School of Communication, under the direction and suprevision of Prof. Eleanor Dare. As part of the the 2018 cohort, we presented our final works from the 21st to the 23rd February 2020 at the Stevens Building, RCA Kensington. Together with a team of artists and directors – Giulia Brancati, Matt Watkins, Xi Chen – , we art directed and curated the event. The team provided show identity and graphic design, social media content/promotion and technical support to each artist.
/ TECHNICAL DETAILS
Based on the building floor plan provided by the Stevens’ building management, the team designed an intuitive flow to help the audience to experience each project at its best. Together with each DD student, we coordinated the spaces according to individual and general needs. We also scheduled video-makers timing to meet performances timeline.
The show was advertised on RCA’s social media and MADD official Instagram channel, to maximize attendance. An ad-hoc website (please visit digitaldirection2020.net) was developed to support the show with each artist profile and descriptions of their works.
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