Continental – The Power of Client DATA

DATA, explained.

Continental – The Power of Client DATA

DATA, explained.

DATA, explained.

Continental – The Power of Client DATA

In 2016, Initiative kicked off The Power of Client Data, a project developed for Continental to address brands’ lack of knowledge on customers’ behaviour and profiles. From this collaboration, Initiative and Continental launched the first Continental’s DMP (data management platform) (2017). On the occasion of the Festival of Media Global Awards, I designed the motion graphic video that showcased functionality, goals and process of the project.

/ TECHNICAL DETAILS

After analysing in detail the DMP environment, I drew the storyboard, designed and customised vectors in Illustrator and Photoshop, imported everything to After Effects and… set everything to move!

/ CREDITS

Year: 2017
Client: Continental
Initiative Special Projects team: Alberto Bonanni (Motion graphic designer)

Behance: The Power of Data