Ti Regalo una Storia is a branded entertainment special project developed for Amazon in 2017 by Initiative, produced by Publitalia and with the collaboration of RTI Studios. Together with Eleonora Piana and Enrico Girotti, and with Amazon's marketing and strategic teams, we developed and project managed the format, on air from the 22nd of December to the 28th of January on La5 channel with ten episodes and featuring VIPs of the likes of Cristina Chiabotto, Francesco Facchinetti and Francesco Pannofino, among others.
/ TECHNICAL DETAILS
At the beginning of each episode, a chosen VIP was invited to send a gift to a beloved person, either in touch or not with them, using Amazon's database. A letter attached to the gift recited the story that connected the two, which was presented with voice overs, images and footage. The receiver him/herself, later, was invited to send another gift to a beloved person, with related letter of greetings, giving life to chain of gifts between up to 5 people.
Amazon's placement and branding was the dominating identity of the show. The laptop used to browse Amazon's library, each package delivery and opening and all letters were branded with the Amazon logo.