Continental – The Power of Client Data


In 2016, Initiative kicked off The Power of Client Data, a project developed for Continental that addressed the brand’s lack of knowledge on customer’s behaviours and profiles. From this collaboration, the first Continental’s DMP (data management platform) was born.

On the occasion of the Festival of Media Global Awards, I designed a motion graphic video case in order to give a visual identity to this project. After analysing what would have been the best storytelling to convey the concept, I drew designed and customised vectors in Illustrator and Photoshop, imported everything to After Effects and… set everything to move!

Client: Continental
Year: 2017
Initiative Special Projects team: Alberto Bonanni (Motion graphic designer)

Behance: The Power of Data