Environmental Framing


Enviromental Framing? is a digital project developed at the Royal College of Art as a response to the brief “Identity”. Members of the team are Alberto Bonanni, Antek Jancelewicz, Alexia Remoleux and Kingsley Lee. This project consists in a social and cultural study on identity, and in particular in the digital environment. As an outcome of this research, our team created an augmented reality application that represented, inherently, the biased perception of identity within digital contexts and the limitation in its representation.

In our society, identity is very often conceived as a consequence of the place we come from. For this experiment, we asked to our focus group to describe themselves in terms of the type of environment they were born surrounded by. Therefore, we provided them with a very limited set of choices to pick from: 4 types of weather, 4 types of landscape.